About us

neeedl.shop is a lovingly curated online shop exclusively dedicated to independent shop owners, brands, creative professionals, designers and producers worldwide. We help you find something special. You won't have to go searching a needle in the haystack, we have thrown away the haystack to keep only the needles.

Nowadays everywhere the same shops with the same products can be found. It has become extremely difficult to find something special, unique, made or curated with love. It has driven us crazy enough that we have decided to launch an online shop with high-quality products from independent brands sold by independent physical boutiques.

Are our selection criteria subjective? Absolutely, and we say it loud and clear. We, too, go where our heart takes us. Nevertheless 5 objective criteria form the basis of neeedl:

- The retailers have to be brick-and-mortar shops (except for the Art category).
- The retailer shops are independently owned, with no more than ten physical shops run by one retailer.
- We only invite retailers that sell goods or processed goods.
- We try to give preference to retailers and brands that work towards a more sustainable and fairer world. The manufacturing process and its social and environmental impact are important to us and we will donate 5% of our net income to an NGO working for sustainable development. The quality of the products themselves is also crucial, after all we are Swiss...